Tag Archives: Kindle

Series: The New Dirty Word in Publishing?

NerdTearingHairAnyone who read Scott Westerberg’s latest book, Leviathan, or James Dashner’s The Maze Runner may have noticed a curious omission in both books.  Look at the front covers, the back covers, scan the flap copy, the title page—you won’t find any hint anywhere that these books are the first in their series.  And yet, when you get to the last sentence, guess what?  The story ain’t over.

Did the publishers forget to put the words “Book 1” on the covers?  Did Westerberg or Dashner neglect to mention there will be other volumes coming?  Not likely.  But then, with so many wildly successful series on the market (Harry Potter, Percy Jackson, Twilight, A Series of Unfortunate Events), why would anyone want to hide the fact that a book is part of a new series?

Hm—maybe because the word “series” has become a sales killer?

Sure—we can all name multi-volume sagas that have raked in the bucks.  That’s why there are so many out there.  But waiting a year, two years, even three for the next installment has gone from being an occasional annoyance to a constant state of hair-tearing frustration—like being stuck in the doctor’s waiting room forever.  So when readers pick up a new book and find the words “Book 1” or “Volume 1” or “The New Arthurio-Pelerandian-GnomeFighters Cycle” on the cover, they don’t think, “Oh good—something new to read!”  They think, “Oh crap—another eight year commitment.”

Maybe publishers have noticed this.  Maybe it even makes sense for them to be a little cagey about their new series, get the reader hooked first.  Right?

Wrong.  I loved both Leviathan and The Maze Runner.  But when I finished them and realized I’d been duped into reading two new series, I threw the books across the room and swore never to buy anything in those series again.

Don’t get me wrong.  I’m not saying I won’t read the next installments.  The books are great—exciting, entertaining, wildly inventive—and I fully intend to find out what happens next.  I just don’t intend to spend money on them.  And since there are over a dozen libraries in my area, it shouldn’t be too hard to keep that promise.

But this makes me worry about Simon & Schuster and Delacorte and anyone else playing the new “hide the series” game.  Yes, we’re all suffering from series burn-out, and it may be hard to sell us anything new.  But if you piss us off on Book 1, who’s going to buy Book 2?  And if no one buys Book 2, how are you going to publish Book 3, 4, 5, etc.?

Plus, you may not have noticed, but there are these cute little devices out now called Kindles and Nooks and Sony eReaders.  They’re very hot items for Christmas this year.  So before you stumble too far down the “What they don’t know will at least get them hooked” road, you might want to think about how many buyers you can afford to piss off.  Because those eBook readers?  They’re really easy to pass around.  Wicked easy.

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At Last: A 12-Step Program for Book Addicts!

<b>Book addiction is epidemic - and we couldn't be happier!</b>From the Unrepentant Book Addicts Anonymous (UBAA) manual:
(with apologies to AA members everywhere)

Step 1: Admit that other people may have a problem with your lust for books, but they should just get over it.
Step 2: Accept that no Power in the Universe is great enough to keep you from buying more books.
Step 3: Make a conscious decision to turn all your money over to nice indy bookstores with great selection, even when Amazon is cheaper.
Step 4: Make daily inventories of your bookshelves and keep track of who borrowed what. Then go after them.
Step 5: Admit that you don’t know the exact amount you’ve spent on books lately, but who cares? They’re books, for Pete’s sake–not crystal meth.
Step 6: Recognize that God is the Prime Author, and all books belong to God. Therefore, when you reduce your consumption, you reduce God’s royalties–which is an unforgivable Sin.
Step 7: Remember that God has made book-buying a mitzvah, which means your place in Heaven’s Library is assured.
Step 8: You have tried to make a list of all the people you’ve harmed by buying books, but guess what? There just aren’t any.
Step 9: For those who think they’ve been harmed by your addiction, make amends by giving them great book recommendations.
Step 10: Continue to take inventory and admit when you find one or two books that may not be worth keeping, like Where’s Waldo for Dummies.
Step 11: Improve your conscious contact with literature’s Highest Powers (Stephen King, George Eliot, Barbara Kingsolver, whoever) by buying everything they write.
Step 12: Remember that the great awakening is coming! Ask not what owning so many books will do for you. Ask what all those Kindles will do for other people–when the power goes out.

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