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Series: The New Dirty Word in Publishing?

NerdTearingHairAnyone who read Scott Westerberg’s latest book, Leviathan, or James Dashner’s The Maze Runner may have noticed a curious omission in both books.  Look at the front covers, the back covers, scan the flap copy, the title page—you won’t find any hint anywhere that these books are the first in their series.  And yet, when you get to the last sentence, guess what?  The story ain’t over.

Did the publishers forget to put the words “Book 1” on the covers?  Did Westerberg or Dashner neglect to mention there will be other volumes coming?  Not likely.  But then, with so many wildly successful series on the market (Harry Potter, Percy Jackson, Twilight, A Series of Unfortunate Events), why would anyone want to hide the fact that a book is part of a new series?

Hm—maybe because the word “series” has become a sales killer?

Sure—we can all name multi-volume sagas that have raked in the bucks.  That’s why there are so many out there.  But waiting a year, two years, even three for the next installment has gone from being an occasional annoyance to a constant state of hair-tearing frustration—like being stuck in the doctor’s waiting room forever.  So when readers pick up a new book and find the words “Book 1” or “Volume 1” or “The New Arthurio-Pelerandian-GnomeFighters Cycle” on the cover, they don’t think, “Oh good—something new to read!”  They think, “Oh crap—another eight year commitment.”

Maybe publishers have noticed this.  Maybe it even makes sense for them to be a little cagey about their new series, get the reader hooked first.  Right?

Wrong.  I loved both Leviathan and The Maze Runner.  But when I finished them and realized I’d been duped into reading two new series, I threw the books across the room and swore never to buy anything in those series again.

Don’t get me wrong.  I’m not saying I won’t read the next installments.  The books are great—exciting, entertaining, wildly inventive—and I fully intend to find out what happens next.  I just don’t intend to spend money on them.  And since there are over a dozen libraries in my area, it shouldn’t be too hard to keep that promise.

But this makes me worry about Simon & Schuster and Delacorte and anyone else playing the new “hide the series” game.  Yes, we’re all suffering from series burn-out, and it may be hard to sell us anything new.  But if you piss us off on Book 1, who’s going to buy Book 2?  And if no one buys Book 2, how are you going to publish Book 3, 4, 5, etc.?

Plus, you may not have noticed, but there are these cute little devices out now called Kindles and Nooks and Sony eReaders.  They’re very hot items for Christmas this year.  So before you stumble too far down the “What they don’t know will at least get them hooked” road, you might want to think about how many buyers you can afford to piss off.  Because those eBook readers?  They’re really easy to pass around.  Wicked easy.

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